There are only 90-days

Scott Howard
1 min readSep 22, 2022

Time horizons are shrinking. Business cycles are 90-days within the direction of a 365-day plan, in the context of 1096 day vision AT BEST. For example, any plan published before March 2020 is not necessarily worthless, but it certainly changed.

Leaders cannot have certainty that the currencies they trade in will retain value, the governments that regulate the jurisdictions they trade in will remain stable, their trading partners will be able to deliver, and employees will remain with them, on and on. These are now calculations of probabilities across time horizons and specific contexts.

The plan your corporation made to purchase discrete manufactured goods from Germany in 2020 to support your 2023 business objectives is looking a lot different now 4–5 months out. How do you think it will look 90-days from now, more certain?

What got you here is not going to get you there.

I think anyone working in a large organization that is being intellectually honest sees that.

The question of the decade is, so what?

My bet is that answers will anchor around data science (key being the science element), security-verification-integrity (around that data and science), agility (ability to act on the evidence or forecast), resilience (decentralization & autonomy), and humancentric design (built for the communities being serviced).

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Scott Howard

I discover Revenue Engines for pre-product-market-fit web3 startups-projects. scottjhoward.eth www.linkedin.com/in/scottjhoward