NFTs as web3 UI

#NFTs have the potential to be what Peter H. Diamandis calls a “User Interface Moment” (BOLD).

NFTs carry unique price signals, the headline brand as well as individual unit brands, IP rights, smart contract functionality, and most important privileges. Privileges are critical User Interface (UI), these are use cases — utilities that get enabled by you the owner, collectively across a group of owners (ie a #DAO), OR by thrid-parties that want to attract the owners of the NFTs to engage.

As a third party, you have certainty that the holder (verified via web3 wallet signature) has a liquid net worth of, at this moment, 110 eth ($385k) as well as a robust set of additional assumed persona attributes (especially if you invest to understand the ‘vibe’) that clearly make a member of BAYC the most attractive target for many of the most valuable brands on earth.

The challenge for those brands is to create the UI AND User Experience that activates the relationship between the brand and the BAYC holder. Gaming, eCommerce, and Events are the starting point more will unlock.

#NFTs have the capacity to change a core pillar of #ecommerce, affiliate marketing.

To get you off the mindset that affiliate marketing is not a polite conversation I’ll use Influencers as the descriptor. Your favorite podcasters' promo code, the links of the Instagram pages, etc are affiliate programs.

What #web3 enables is an ownership economy, where what you use/buy/sell you own. NFTs are a method to formalize community and express brand identity. Tokens are currency that communicate value.

The branding move of web2 is Influencer Marketing, getting the right influencers, gets the right audiences, audiences form into communities, those communities start to affiliate with the brand, the brand sells product.

The brand accrues the vast majority of the value, specifically the equity of the brand. The influencers generate revenue. The community supplies the value through product spend and brand/influencer amplification.

Here is the Web3 pitch: Brand issues Influencer NFTs, those NFTs carry rights, privileges, and ownership for the influencers from the brand.

One right to the influencer can be to mint a derivative NFT series for the influencers’ community. Those NFTs carry a set of rights, privileges, and ownership to the community holders with the brand AND the influencer can add utilities for the community towards the influencer.

The influencer and the brand have alignment on the community value, the community creates direct ties to the influencer and the brand. You now have Community Commerce.

The fidelity of this network is much higher than can be achieved in Web2 databases and engagement signals. Attribution is very clean as is integrity.

Layers can be applied through the network to gamify and reward.

A fungible token can be introduced as a currency to enhance the gamification and reward mechanisms in a similar manner as loyalty points are used in traditional commerce.

I am inspired by my friends at www.getpercs.com for buidling to this vision.